MACPHERSON’S GUIDEBOOK
MacPherson’s Fruit and Produce is an open air fruit and produce stand founded in 1975 in Pike Place Market, Seattle, WA. It relocated to Beacon Hill, Seattle in 1984. MacPherson’s has been serving the community for over 40 years, and remains one of the few independent grocers in Seattle.
McPherson’s rebranding brought consistency and cohesive branding within the store and online to this pillar of the community. This guidebook walks through the rebrand in entirety.
TOOLS USED Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Pantone Color Guide.
ROLES AND SKILLS Logo Creation, Favicon Creation, Proper Usage of Logos, Typography, Digital Icon Illustration, Stickers, Water Bottle, Tote Bag, Indoor Signage, Photo Editing, Instagram, Copywriting.
PROCESS AND WORK
