GingerBug probiotic soda
Cans designed in Adobe Illustrator and Procreate, and mocked up in Adobe Photoshop. website designed in Figma
The goal of GingerBug was to create a brand identity for a probiotic soda appealing to health conscious individuals who seek out bold, vibrant flavors. The two toned vibrant design reflects the colorful, fruity taste, and the hierarchy of type feels modern and fresh, a nod to the health-conscious drink. The letterforms are bold and playful, with a combination of thick and thin strokes, as well as natural nodes, similar to ginger's shape. The monochromatic minimalist illustrations of ginger and fruit link to the core ingredients in a stylized way.
